The brain redefined: Transforming the Florey Institute brand.

The Florey Institute of Neuroscience and Mental Health is a world-class centre dedicated to understanding the last frontier of medical research: the human brain. Despite its prestigious status, the institute’s brand was feeling dated and was struggling to inspire stakeholders. Through a process of engagement, brand strategy, tagline and identity development and guidelines, we created a bold and inspiring brand that reflects the Florey’s commitment to excellence, collaboration, and innovation in the field of neuroscience.

Work done at The Contenders.